Composable Audience Intelligence Platform

Privacy-native
behavioral intelligence
for Africa

On-device processing. Zero raw data movement. Built for the African market from the ground up — enabling behavioral fraud detection, audience intelligence, and risk scoring that respects your users.

NDPA 2023 Compliant On-Device Processing Differential Privacy

Three crises. One root cause.

African businesses are navigating signal loss, rising fraud, and a total absence of privacy-native infrastructure — all at the same time.

Ad Signal Loss

Third-party cookies are dead. Mobile IDs are restricted. African advertisers are flying blind — no reliable behavioral signal to reach the right audience, measure impact, or prevent ad fraud.

Digital Banking Fraud

Account takeover and SIM-swap fraud is surging across Nigerian and East African banks. Existing rule-based systems can't detect the subtle behavioral patterns that distinguish a real user from an attacker.

No Privacy Infrastructure

There is no privacy-native behavioral data layer in Africa. Companies building data products are either violating user privacy or building on foreign infrastructure that wasn't designed for African regulatory context.

Three verticals. One infrastructure.

Clean Lava's behavioral intelligence layer powers three distinct markets — all from a single privacy-safe data foundation.

01

Adtech

Cookieless behavioral audience segments — built on-device, shared only as privacy-safe tokens. Enables programmatic targeting, frequency capping, and attribution without exposing raw user data.

Audience Segments Attribution Cookieless
03

Insurance & Risk

Behavioral risk scores that help underwriters assess creditworthiness and lifestyle risk — without invasive data collection. Phone usage patterns as a proxy for financial behavior, with explicit consent.

Risk Scoring Underwriting Credit

How It Works

Behavioral signals are processed on the device. Only privacy-safe tokens reach our infrastructure. Raw data never moves.

Device OEM Layer Hardware signals Keystroke dynamics App Layer Touch patterns Session behaviour Processing stays on device Clean Room Tokenised segments only Differential privacy applied No raw data ever stored Advertisers Banks Insurers NDPA 2023 Compliant Consent-gated Right to erasure Data minimisation
1
Signals captured on-device

Typing rhythm, swipe dynamics, and touch patterns are measured locally — through the OEM hardware layer and the app layer simultaneously.

2
Processed into tokens, never raw data

On-device ML converts behavioral signals into privacy-safe tokens. Raw measurements are discarded immediately after processing.

3
Tokens enter the clean room

Only tokenized, aggregated, differentially-private outputs reach Clean Lava's infrastructure. No raw data ever crosses the device boundary.

4
Buyers get actionable intelligence

Advertisers get audience segments. Banks get fraud verdicts. Insurers get risk scores. All via API — no data science team required.

Privacy isn't a feature.
It's the foundation.

Every design decision in Clean Lava's architecture starts with one question: how do we make this impossible to abuse?

On-Device Processing

Behavioral signals are analyzed inside the device's trusted execution environment. Raw touch and keystroke data never leaves the phone.

Differential Privacy

Mathematical noise is added to all outputs before they leave the clean room — making it provably impossible to reverse-engineer individual user data from aggregate signals.

No Raw Data Movement

Clean Lava's infrastructure never receives, stores, or processes raw behavioral data. Only privacy-safe tokens and aggregated scores transit the network.

NDPA 2023 Compliant

Built from day one for Nigeria's Data Protection Act — explicit consent at every touchpoint, right to erasure, data minimization, and local processing requirements.

Ready to explore what's possible?

We're onboarding a small group of design partners in adtech, banking, and insurance. If you're building in one of these verticals, let's talk.

Or email us directly at contact@cleanlava.com